ConvertKit VS MailChimp: Which to Choose in 2020?

Both ConvertKit vs MailChimp have earned their reputation in the industry through different factors. One has earned the name of being the email marketing software for the content creators.

The other has earned the position of being the most popular email marketing platform in the world. Both claim fans that will avidly go beyond the limit to defend why each one belongs to the top-tier of email marketing service.

Before we start comparing ConvertKit vs MailChimp, let’s talk about what they are and what they do.

MailChimp

MailChimp is the leading competitor in the email marketing division and a dependable Editor’s Choice range. MailChimp encourages businesses by providing its all-in-one controls, extensive variety of templates, and great integration and automation features. 

This range of services has certainly made Mailchimp prominent enough to entice clients from new target audiences.

All-in-One Integrated Marketing Platform

MailChimp gives you the tools and guidance you need to build your brand and make things happen.

ConvertKit

ConvertKit, on the other hand, is one of the most rapidly developing email marketing companies of the industry. It is a feature-filled email service provider which is easy to use, and also has automation and other features. 

It also provides custom made landing pages and sign-up forms to help and attract more email subscribers.

This article will be evaluating what these two ESP’s have to offer, compare which one is better with pricing, features, performance and services and finally help you choose the right one for you.

Best Email Marketing for Creators

Enjoy features that make email marketing simple, easy, and the best way to connect with your audience.

Pricing

Let’s start with what really matters, the money! Scroll down for the details about all the plans both the services have to offer, and pick the right one for your business.

MailChimp: Its pricing starts with a $0 free plan which seems like a great preliminary point with a extensive and remarkably generous list of features together with 7 marketing channels, one-step automations, basic templates, marketing CRM, surveys, websites, and custom domains making it stand out among its competition. 

Other than the free plan they also offer three other plans -

  1. Essentials ($9.99) 
  2. Standard ($14.99)
  3. Premium($299)

Each plan works like an upgrade where you get all the features of the previous plan but with bunch of extra features.

The key differences between these plans are number of subscribers, phone support, segmentation, audience insights, Retargeting ads, number of email Custom templates, automation series etc.

If you are a newbie in the industry or just low on cash, we would suggest you go for the free plan.

All-in-One Integrated Marketing Platform

MailChimp gives you the tools and guidance you need to build your brand and make things happen.

ConvertKit: Very recently, ConvertKit started offering a free plan which lets you build your audience through limitless landing pages and forms, unlimited traffic, custom-made domain, sending email broadcasts, subscriber tagging, managing 1,000 subscribers.

Other than the free plan, they also offer the “Complete plan” which starts at $29 a month if you subscribe monthly and starts at $25 a month if you subscribe annually.

This plan includes automated funnels & email sequences, premium support, and integrations along with everything offered with the free plan.

Best Email Marketing for Creators

Enjoy features that make email marketing simple, easy, and the best way to connect with your audience.

Using and Editing

Both of these sites claim that they are user-friendly, but the question is are they really? If so, which one is easier to use and edit?

MailChimp’s interface proceeds with a flexible, level-based method to build your email and it is very easy to navigate. One has the option to select whether to choose recipients and put in source details first or get straight into designing the email.

It’s pretty easy to add or delete features, change text, and edit images and patterns using the drag-and-drop editor. An undo button can only be used for editing text.

All-in-One Integrated Marketing Platform

MailChimp gives you the tools and guidance you need to build your brand and make things happen.

ConvertKit’s tool is distinct to navigate through. Their interface is bit of a letdown compared to MailChimp, and their email builder is located under ‘Broadcasts’. Stating the sender details and subscribers is compulsory before designing your email in this site.

ConvertKit’s editor has lesser choices which make it easy to use. The email templates are mostly text-based making the editing options are limited to formatting text, altering font color and sizes, adding images, and so on. It does not have an undo function like MailChimp.

Best Email Marketing for Creators

Enjoy features that make email marketing simple, easy, and the best way to connect with your audience.

Design

Both ConvertKit vs MailChimp are very different when it comes to design.

MailChimp provides nearly 100 themed templates, for different categories such as newsletters, online invitations, e-commerce campaigns etc. In addition to that, they offer 14 blank layouts that are there for you to apply and create your own design.

On the other hand, ConvertKit has very limited options to designs emails. They offer 3 choices; they are text only, classic and modern. The classic and modern templates can be used for text formatting, and adding images.

However, they don’t have fully-designed visual templates, as they never claimed to be a design-focused email marketing tool.

Pros & Cons of MailChimp

PROS

  • Doable free level, very flexible pricing
  • Remarkable third-party integration selections
  • Easy to use and has more options in terms of designing

CONS

  • Reporting function can be better
  • Moving to marketing platform can isolate smaller businesses

All-in-One Integrated Marketing Platform

MailChimp gives you the tools and guidance you need to build your brand and make things happen.

Pros & Cons of ConvertKit

PROS

  • Best-in-class deliverability
  • Simple and less intimidating
  • User-friendly

CONS

  • Comparatively expensive
  • Not good at handling multiple clients

Best Email Marketing for Creators

Enjoy features that make email marketing simple, easy, and the best way to connect with your audience.

Final Verdict

MailChimp is built for every marketer regardless of their level, while ConvertKit is designed for bloggers and e-commerce marketers. MailChimp's interactive interface is useful for marketers of any level, especially even for a novice marketer.

On the other hand ConvertKit is very basic and formal. This is very professional and targeted to the freelancers who want to earn money from their website. Its analytical approach of managing subscribers helps you understand buying behavior and gives you revenue-driven insight.

ConvertKit is ideal for a subscriber-centered email marketing platform which allows you to monitor each of your subscribers by tags and labels. You can meld subscribers from different campaigns started in your blog all together.

But they remain separate and correctly organized with the aid of labels. As affiliate marketing is restricted in MailChimp, ConvertKit will allow making far more money over time.

If one wants to build an initial email list for free, MailChimp will be the best option. But on professional and long term usability, ConvertKit will be the best option as it provides bloggers an avenue to make grow their readership much easier as they focus on creating content that their audience loves.

Conclusion

ConvertKit vs Mailchimp offer almost similar features. They are designed to help small businesses create one-to-one interactions with their customers, or begin email marketing. They help to create landing pages, generating forms and complex

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