Top 10 Best Online Marketing Tools for Small Businesses (2020 Updated)

In recent years the US has seen a boom in the number of small businesses! There are roughly 31 million small businesses in the US, which account for 99% of all businesses in the US. To keep up with the rising competition, businesses are always looking for innovative marketing strategies. That’s where best online marketing tools for small businesses step in.

The new generation of consumers spend most of their time online and usually come to know about the businesses they invest in from the web, so now would be the perfect time to learn about the best online marketing tools for small businesses

Benefits of Online Marketing Tools for Small Businesses

We have assembled all the information that you might need.

1. Enhances Online Presence and Global Reach 

Online marketing helps you reach a wide customer base, not just locally but also across the globe. The internet allows you to build associations with millions of prospects across the world at the same time.

The advertisements that you put up through online marketing tools are seen by many users bringing more traffic to your website.

2. Grow Brand Awareness

This will also grow brand awareness as worldwide audience is getting to learn about your business and activities. As a result, your business will achieve an enriched online presence generating more leads and profits in turn.

3. Better Engagement 

With upgraded websites and marketing tools, you can engage with your audience much easier than traditional marketing campaigns. You can run your marketing campaign for 24/7 without any disruption, and the clients themselves claim the hours of purchase.

4. Ease of Personalization 

With online marketing tools, finding the right customers has become so much easier. Businesses have to tailor their campaigns as per customer requirements. It is easy to build a relationship with your clients once you have access to their email addresses and contact information.

Businesses can communicate with the customers by sending them information on special discounts, new services, and products that are available. Businesses can continue the communication even after a sale has been confirmed, and build a lasting relationship.

Top 10 Best Online Marketing Tools for Small Business

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1. Aweber

Aweber is an email marketing tool that offers features like subscriber segmentation, integration, email newsletter, sign-up forms, autoresponders, customer support, and more. It works best for small businesses, nonprofit organizations, bloggers, and other online content creators.

The product was founded in 1998 and has gained a wonderful reputation over the years, now recognized as the market leader of email marketing tools.

The price of the product depends on the version you are signing up for. There are two versions of Aweber; Free and Pro. And the pricing plans are divided into three categories: Monthly, Quarterly, and Annual, each beginning from $19, $49, and $194, respectively.

Aweber is a straightforward online tool with useful email marketing functionalities at an affordable price, and that’s what made it so popular. On top of that, they offer you a free trial period of 30 days, all features included. So, you get to decide whether you like it or not, without even having to pay a dime for it.

You will find a range of incredible email templates on Aweber’s pre-installed library and sync them with your products. You don’t have to be a designer to make your service look good, even stand out, just the right tool.

You can also check how your marketing strategy is performing, and if you are reaching the expected number of audiences.

Such information will help you plan your future strategy as you can segment and target your customer base, and proceed accordingly.

We also love how prompt Aweber is with their customer service. You can expect 24/7 support from them - answering all your queries, however simple or complex they are.

Needless to say, Aweber is extremely beginner-friendly, and anyone who has knowledge of how to operate a computer can navigate the tool without any trouble. It is an easy management and tracking system that comes at an affordable price.

Powerfully-simple email marketing

AWeber Free delivers powerfully-simple, industry-leading features at no cost to you. 

2. PerkZilla

PerkZilla is a viral rewards platform that allows you to offer coupons, contests, and products to the visitors of your website in an effort to convert. This is hands-down one of the best online marketing tools for small businesses as it is your consumers who will do the branding for you. Visitors will spread the word about your brand, and before you know it, the numbers of visitors have multiplied many folds.

It’s a fantastic tool to get more traffic on your website and blog. All you have to do is set up some campaigns and let PerkZilla work its charm.

On top of that, the product is easy to use. The founders had built the tool for personal use in order to bring in more traffic without breaking much sweat. As they went live with the product, it has proven to be quite helpful for users as well.

You can run this tool on any platform - phones, desktop, laptops, tabs, whatever you prefer. Even your users can use it from anywhere, all they have to do is follow the links and voila!

In terms of the offers, you are able to make through campaigns, and this online marketing tool is very flexible. It allows you to determine how many levels of rewards you want to set, what rewards you want to offer, and for how long. Almost everything is customizable.

Despite being easy to navigate, you are also served with comprehensive help via tutorials and snippets available on the tool. And the best part of PerkZilla is that you can operate it even when you don’t have access to an internet connection.

You should make a note of one downside, though: PerkZilla does not allow you to promote other websites or affiliate pages. That being said, the tool also allows Pixel Tracking and Google Analytics, which makes it a rather efficient marketing tool.

Create Unlimited Viral Campaigns

Create Goal Oriented Campaigns With Forms, Widgets And Landing Pages All In Just A Few Clicks..

3. Freshdesk

Now, if you are in the market browsing for the best ticket management tool, then you should definitely check out our favorite: Freshdesk.

Customer solution services are one of the most important aspects of smooth business operations. Freshdesk brings the assistance you need for yourself and for your business to provide.

While top-notch quality and services are essential for a business, they are not quite enough to secure customer loyalty. You need to ensure reliable customer service whenever they have a query that needs to be met or in need of assistance.

That’s where Freshdesk comes in.

It is a cloud-based customer service tool that helps your business grow by ensuring the best customer support at any time of need.

The tool will convert assistance requests your business receives via email, phone, chat, web, or even social media into tickets and presents them to you. That’s not all. Freshdesk allows you to provide self-service, automate workflows, measure metrics, and manage SLA. Needless to say, it will keep you at the top of your game in customer support.

The tool has helped over 150,000 customers since its inception and established reliability across nations. The tool supports many languages, including Arabic, Korean, Japanese, Danish, Spanish, French, Russian, and many more.

The tool has proven to be very easy to use for both customers and operators, and the result is quite visible as soon as you incorporate it into your marketing plan.

The pricing plans are divided into a number of categories: Blossom Plan, Garden Plan, Estate Plan, and even a Forest Plan. You will find a paid plan for a price as low as $19.

Blossom plan is for businesses that have a small team, it costs only $19. If you have or expecting a growing team, you can go for the Garden Plan, which costs only $35 per month. Larger teams should opt for Estate or Forest plans, depending on what functions they might need.

Oh, and have I told you that there’s also a plan that is completely free of cost? The Sprout Plan will surely give you a good taste of what the product might be like before you decide to upgrade. 

Delight your customers and win them for life

Looking for Omnichannel, Bots, and Self-service solutions for customer service? Try Freshdesk now.

4. Unbounce

Unbounce is one of the best online marketing tools for small businesses that are working hard on conversion. It is an efficient landing page that will help you establish a strong relationship between your brand and prospective customers.

If you are new to digital marketing, then there’s a good chance that you may not be familiar with landing pages. To put it very simply, landing pages are web pages that you visit upon clicking the link to an advertisement. Convincing people to click on the link is only part of the battle; having them engage or even purchase the service is the real challenge. A good landing page characterizes as the one which will take you to the finish line.

Unbounce helps you create landing pages.

The online tool will also help you create sticky bars and deploy pop-ups, tailored for your needs, and create opportunities for you to engage with your target audience. And the best part? You don’t need to know any codes to operate the tool. There is no need for HTML, PHP, or JavaScript.

We thoroughly enjoy the wide collection of templates that the platform has to offer. You can either design a page for yourself or find one that fits your need - there are plenty of fully designed pages out there.

Unbounce offers you absolute control, and it doesn’t even demand a lot of effort. You can simply operate the tool with its drag-and-drop user interface, which makes designing the landing page so much easier. 

There are three price plans on Unbounce: Essential, Premium, Enterprise. You can choose to pay monthly or annually. Good news: you’ll be offered a 25% discount if billed annually.

With the Essential Plan, you can build up to 75 pages, eight pop-ups, and sticky bars. It will cost you $74 per month. The Essential Plan allows you to build 150 landing pages along with 16 pop-us and sticky bars, costing only $149 per month.

With the Enterprise Plan, you will be able to build 375 landing pages and more than 40 pop-ups and sticky bars. You’ll have to count a bill of $399 at the end of each month.

Design Beautiful Landing Pages
That Convert More

With Unbounce, you can create and optimize dedicated landing pages that prompt your visitors with one focused goal.

5. iFunnels

Another landing page builder that we were fascinated by is iFunnels. But it does so much more than just develop landing pages; with this online marketing tool, you can create Email funnels, build web pages, websites, premium funnels, and of course, convert your prospects into customers without having to go through much hassle. 

The tool is relatively new in the market, but it has already proven its efficiency. With this tool, you won’t have to worry about system loss. iFunnels has built-in features to help you minimize system loss.

This multi-purpose tool is specially designed to make digital marketing easier. With business industries moving forward at such a tremendous rate, you just cannot afford to lose time on figuring out different tools for separate features. iFunnels is tailored to keep up with the growing digital market industry, and we are quite positive that you will enjoy the experience.

If you need a landing page or website, you can head on to the Studio, where you will meet over 800 professionally designed blocks that will help you get started. Simply use their drag-and-drop feature to edit the layout as you deem fit.

When it comes to creating an Email-funnel, you should be happy to know what the tool has to offer. You can create opt-in forms; tag leads as well as feature real-time validation; there’s no limit to what you can achieve with this easy to use marketing tool.

So, if you are looking for a brilliant tool that will make lead generation easier, you should definitely check out iFunnels. If you sign up for a monthly subscription, you will have to pay a sum of $99 per month.

Create & Manage Your Entire Online Business

Create marketing funnels or full blown corporate websites by just swiping and snapping ready-made designed blocks.

6. LeadGrab

LeadGrab is an online marketing tool that will help you utilize engaging content that is already available on the internet, and drive traffic towards it. With the motto of “hijacking” traffic ethically, LeadGrab does a tremendous job of generating traffic and converting them into customers.

All you have to do is copy, paste, create, and share, and in less five clicks, you will be driving ten times the traffic you are used to.

The online marketing tool helps you add a call-to-action overlay on any post, article, sales page, or product. Whatever it is, call your target audience to view, and generate traffic with LeadGrab.

The primary purpose of this tool is to save your time from creating engaging content and leverage the existing ones to gain profit.

The product is designed in such a way that anyone can use it, you don’t have to be tech-savvy in order to learn your way around it.

LeadGrab offers lifetime access and unlimited clicks. The product truly stands out for its versatility. It’s more than just a lead capture form, you can use this marketing tool for direct integration, auto-responding, building landing pages, and so much more. The tool also has Viral Sharing, and Exit Intend features to make it more interesting.

Whether you are running a small business, a CPA campaign, or an authority site, LeadGrab may be one of the most convenient tools for boosting your conversion rates. With the opt-in feature, easy to operate dashboard, brilliant interface, exciting form design, and much more, it will give you a smooth marketing experience. 

Ethically “Hijack” the Traffic and Social Proof of ANY Website

LeadGrab allows you to utilize powerfully engaging content that already exists in order to drive traffic and increase conversions of your related products/services.

7. Social Kickstart

Facebook has become one of the most powerful platforms for marketing, as it helps reach a huge audience. Social Kickstart is a Facebook marketing platform that helps you to manage a fan page, conduct market research, share content based on hyper-targeting, run growth campaigns, all these by using only one tool.

So, if you are looking for a tool that would ramp up your business’s growth on Facebook as well as the income, then it will be a good idea to check out Social Kickstart.

You can use this tool to conduct thorough market research and gain a more specific target. With the growing number of social media traffic, it’s undoubtedly the best way to market your brand.

While it is very easy to create fan pages on Facebook for marketing purposes, it’s not so easy to manage them, let alone generate profit. Social Kickstart gives you a kickstart on your journey by helping you grow social media presence rapidly.

You can create fantastic marketing campaigns thanks to this brilliant marketing tool. Not only that, but the tool will also offer you everything that you might need to run the campaign and monetize from it successfully.

The best part is, the tool minimizes the time and effort you need to put on social media marketing; it will do most of the work for you. It’s mostly an automated process; you can create content and schedule posts beforehand; the rest will be taken care of. You can also go Live on social media using this tool, or pre-record videos and setup timetable for posting them. There’s really nothing on Social media that Social Kickstart cannot do. You can even schedule posts months ahead in a matter of minutes.

The tool offers features like Teesprign research, retargeting, FB ad maker using which you can operate campaign, hyper-target audience as well as produce viral and catchy advertising content for your page.

The Best Social Media Marketing App

Everything You Need To Manage, Research, and Grow Your Traffic, Leads, and Social Presence, Capitalizing From Facebook, Twitter, LinkedIn and more...

8. Provely

Provely is one such addition to a website that is certain to increase engagement and sales in turn. It’s a social proof service that claims to grow conversion rates by a large margin.

The tool will notify you of visitors on your website along with their activities, recent purchases on your site, helping you engage better, and in a more effective way. That is to say, you can customize widgets, create pop-ups as you fancy for purposes that your business may require. 

You will be able to run any of these three campaigns on Provely: Live, Rotate, Past Data. They allow you to control the information your visitors may access. Live will offer real-time information on your website, which may prove to be an essential tool for websites that work with large volumes on a regular basis. Whereas, Rotate will offer notification of leads on a rotational basis, which is likely to be helpful in the case of sites with medium volumes.

The pricing of this tool depends on which plan you opt for. With Basic, Pro, and Ultimate, there are different features available with each plan. The Basic plan will offer you one domain for only $97 per year, while Pro will offer you five domains charging $147 annually. However, if you are interested in purchasing a plan with unlimited domains, you can get the Ultimate plan for $197 per year.

Boost Conversions Adding Social Proof to Any Site

Provely is a social proof service by using recent purchases and signups to display a popup on your website.

9. HubSpot

One of the best online marketing tools for small businesses, HubSpot is a Customer Relationship Management software that revolves around the concept of inbound marketing.

The tool’s philosophy is that salespeople are here to help the public, not harass them by throwing random products their way. Rather it’s the duty of any marketer to figure out what their target audience might be expecting, needing, or enjoying. The software includes sales, marketing, and such customer service tools that will help any business thrive and generate more leads.

The company started its journey in 2005 and has been evolving ever since. Today more than 70,000 customers rely on the product to help their business grow.

While some HubSpot plans may cost thousands of dollars per annum, you can also use the service free of cost, forever! You can manage, track contacts and email, supervise tasks, and also create deals, albeit limited.

Hubspot is known for offering a wide range of products and range of features within each of them. So, there is no one price plan we can mention as the prices vary with the service you are pursuing; they can cost from a few dollars to even a thousand bucks per month.

You can tap into the Hubspot app marketplace, and it’ll allow you to integrate over 300 third party applications that will help you adjust your current tech stack.

You can also boost sales and generating smart content using Hubspot’s sales pipeline. Not only that, but it will also identify the flaws in your marketing strategy that may be affecting revenue. How cool is that!

The tool is built with a brilliant interface and easy to navigate dashboard, that is accessible by both Android and iOS applications. However, note that the mobile version might not be as smooth as the PC version.

Inbound Marketing, Sales, and Service Software

HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses.

10. Elementor

When it comes to digital marketing, your website is your first line of branding. Elementor is a marketing tool that works as a helping hand to design your website and get it up and running.

With Pro Elementor features, you don’t need to be a designer to design a brilliant website. Anyone can do it! The tool comes with a drag and drop builder that offers you to design in the easiest and fastest way possible.

There is also an extensive template library boasting over 300 templates that can be tailored to your requirements. That’s not all, you will find a theme builder on this tool, which will offer you extremely handy designs to customize the theme for your website. Online marketing cannot get any easier than this!

If you are selling your products, services and are looking to build an e-store, then Elementor is just the tool for you! It understands business needs and comes with other marketing features you might require along the way, including email marketing tools, community reactions, automation tools, and 15 other integrations. All your marketing needs to be met by one tool!

The tool is made very simple so that anyone can use it, designers and non-designers alike. As a cherry on top, you are offered video tutorials by the company itself, so even if you find yourself stuck at something, you will always have help. Speaking of help, their customer support is always at your service, 24/7.

You can take up any of the three plans offered: Personal, Business, Unlimited.

The personal plan costs only $49 per year and can be installed on only one website. If you are looking for something with a wider range, you can opt for the Business plan that costs $99 per year, offering service to up to 3 websites at a time.

And as the name suggests, you can install the tool on an unlimited number of websites by paying $199 per year for the Unlimited Plan.

The World's Leading WordPress Website Builder

Elementor is a drag-and-drop page builder for WordPress. This plugin helps you create beautiful pages using a visual editor.


With so many marketing tools available in the market today, each more efficient than the other, it’s difficult to choose the top 10 best online marketing tools for small businesses nowadays.

We have tried to offer you an insight into some of the most popular marketing tools that you might come across. Check them out and see if they are the right fit for your small business. 

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